Heather Hayward

Vice President + Director of Sales

P: 877-446-3676
Email Heather

Florida and Wisconsin


Heather Hayward received her Master’s degree in Business from UW-Oshkosh as well as her Bachelor’s of Business in Marketing and Human Resource Management. With a passion for marketing and advertising, she began her career in sales, most recently in local media. When the opportunity presented itself to combine this passion with a strong, family owned company, she joined Informed Choice as the Marketing Operations Manager.

Now, as the Vice President/Director of Sales, Heather’s business acumen is put to use helping Informed Choice expand its footprint into new states as well as within our home state of Wisconsin. Each market is unique, but the qualified agents at Informed Choice and their willingness to help Medicare eligible individuals navigate their options to make an informed decision remains constant.

Additionally, Heather is a licensed insurance agent in the State of Wisconsin, Pennsylvania and Florida for Accident, Health and Life. She is a member of NAHU (National Association of Health Underwriters) and NAIFA (National Association of Insurance and Financial Advisors).