As an independent insurance agency we represent many of the finest plans in the health and life insurance industry.


We’re particular about the quality of our work, so it follows that we’re also very selective about our partnerships. We work with companies whose products or services help us meet our clients’ needs. We pride ourselves on our educational foundation to help you best understand your choices. Informed Choice Insurance Agency understands not every person is the same and your insurance shouldn’t be either, so we develop partnerships that allow us to help our clients make an informed decision. To best satisfy the individual needs and wants of Medicare beneficiaries, Informed Choice offers a competitive array of Medicare Supplement, Medicare Prescription Drug, Medicare Advantage plans, life insurance products, long term care, cancer insurance, short term medical insurance, dental and vision plans.



Our Foundation

Informed Choice Insurance Agency opened in 1998 in Green Bay and has since grown to serve thousands of satisfied clients throughout Wisconsin and Florida. We offer a comfortable office setting for both personal appointments and informative group presentations. Our diverse team comes from various industries with unique backgrounds. But it’s what we have in common – talent, insight and a passion for our clients - that keeps them coming back and referring their friends and loved ones. We determine what our clients' wants and needs are and suggest a solution that works for them.

With over 200 years of combined experience, Informed Choice Insurance Agency has worked with one generation to the next. We specialize in creating unforgettable, knowledgeable and exceptionally effective experiences for all of your health and life insurance needs.



Our Team